BEHIND THE BRAND

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CONTEMPORARY JEWELLERY DESIGNS

FOUNDED IN 2017, JEWCELLS JEWELLERY IS A CONTEMPORARY JEWELLERY BRAND WITH INSPIRATIONS OF STORYTELLING AND FAMILY LOVE.

IN 2018, OUR DESIGNER CYNTHIA LUI HAS GAVE BIRTH TO HER DAUGHTER GALIA, WHICH INSPIRED HER THE BREASTMILK GEMS WORKSHOP AND THE MOM AND BABY COLLECTIONS